Microsoft opens own social networking, Socl
Will the world actually need another social networking?
Microsoft thinks so. The organization on Wednesday opened up up registration because of its new project, the aptly named Socl, to users with Microsoft and Facebook accounts. Socl launched this past year but is at beta for Microsoft employees and university students until Wednesday.
Socl is not exactly a conventional social networking. It’s a lot more like Pinterest than Facebook since it’s website landing page is stuffed with photo collages. (This can be a alter the site’s original design was decidedly less image-heavy.) Socl was created from Microsoft Research FUSE Labs’ research into social look for students.
Now, anybody can join the website and discover content either generated at random on Socl’s homepage or perform a Bing-powered search by subject. To produce a publish, you are able to pull content using their company areas of the net–photos, videos, links, etc.–and also the site puts together a collage for you personally.
You are able to “riff” or discuss others’ posts and share related links and pictures. Your profile page is really a gallery from the posts you’ve produced and also the interests and individuals you follow–no wall posts or 140-character bon mots here.
The emphasis is less on buddies than content. Should you register making use of your Facebook login information, Socl will discover your Facebook buddies, however the site encourages you to definitely explore and fasten with other people according to common interests and posts you want.
Some within the dunia ngeblog have asked whether Microsoft is attempting to contend with Facebook, but Socl is not similar to Facebook whatsoever. Like Pinterest, Microsoft’s new network appears just like a solid method to waste a couple of hrs browsing random photos and links as opposed to a tool to talk with buddies.
And Microsoft acknowledges Socl’s limitations. Around the site’s About page, the organization states Socl isn’t made to contend with the established social systems, but is rather an “experimental research study having a minimal group of features.”
Microsoft is trying to produce a unified, mix-platform ecosystem that extends across hardware (its Surface tablets) and software (Home windows 8) to look engines (Bing) and, now, its very own social networking. The organization is tinkering with viral ad campaigns and Twitter stunts.
But, the issue remains: Can the organization shed its old-fashioned image and enter a brand new era in technology controlled by touch and social? That answer could hinge on Socl’s success.
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